Brand guidelines
The following is a set of resources and guidelines meant to help communicate the CartaX brand.
Use of CartaX logo and word marks for commercial purposes without the prior written consent of CartaX is prohibited. CartaX does not permit or consent to any use of CartaX’s name, logo or word marks in any manner that is likely to cause confusion or imply association with or sponsorship by CartaX. Please consult your legal counsel for advice. All materials that use CartaX’s name, logo and word marks must adhere to the CartaX branding guidelines below.Download the CartaX logo kit
Logos
CartaX has two logos.
- The "X" logomark
- The "CartaX" logotype
There are three versions of these logos: full color, two color, and one color.
Full color
The full color logos are meant to be used primarily for marketing materials, large prints, iOS and Android app icons, and high-resolution screens.
Two color
The two color logos are meant to be used for merchandise, fabric stitching, stickers, favicon, on-screen logos, letterhead, business cards, and other branded printed materials.
One color
The one color logos are meant to be used primarily for packaging, stamping, faxing, and single color paper prints.
Rules
- As defined in the Carta brand guidelines, the Carta logotype must always be displayed in white
#ffffff
, black#000000
, or dark blue#25314c
. - The ">" in the "X" mark in the CartaX logotype should always match the color of the Carta logotype.
- The "<" portion of the "X" mark, should be set in blue
#02a1fe
.
Clear space
Use the width of a leg of the "X" to determine the minimum amount of space required around the CartaX logomark.

Use the height of the "X" to determine the minimum amount of space required around the CartaX logotype.

Misuse
Use only the logos supplied directly by CartaX. Never change the logo colors or modify the logo in any way.




Referencing CartaX
Always write out "CartaX" with a capital "X" and no spaces.
- CartaX
When referring to the legal entity, write out "Carta Capital Markets, LLC" and when abbreviating, use "CCMX".
- Carta Capital Markets, LLC
- CCMX